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Values shown are only based on survey respondents who answered the question regarding their income.

Statista, July 2019; Selected region only includes countries listed in the Digital Market Outlook","href":"https:\/\/ Item Names":["US","CN","IN","JP","GB","DE","KR","FR","BR","CA","RU","AU","MX","ID","TR","ES","IT","NL","CH","PL","HK","SE","SA","AR","VN","TH","AT","CO","BE","ZA","NO","BD","NG","SG","IR","EG","DZ","PH","MY","FI","DK","AE","IL","CL","PK","NZ","CZ","UA","KZ","IE","MM","PT","MA","RO","QA","GR","EC","OM","PE","PY","GT","LK","UZ","KW","HU","CR","KH","CM","GH","TN","DO","ET","IQ","HR","SK","BO","BY","CI","LB","SD","KE","MZ","AZ","AO","UG","RS","LT","UY","BG","NP","JO","AL","TZ","BH","ZW","MG","ZM","SN","SV","BF","GN","LV","RW","PA","MK","CY","LU","EE","GE","HN","BJ","CU","KG","MW","HT","SI","MT","NE","IS","TM","TJ","BI","NI","BA","LA","AM","PG","TD","SL","TG","MD","JM","MU","GA","NA","BW","CG","MN","BN","GQ","ME","FJ","LS","GY","GM","BT","SR","TL","BZ","SC"],"color Axis":,"map Navigation":}]" Statista, July 2019; Selected region only includes countries listed in the Digital Market Outlook","href":"https:\/\/ Item Names":["US","GB","AU","NL","HK","DE","SE","FR","CN","FI","CA","CH","AT","NO","BR","NZ","ES","IT","BE","CZ","SG","KR","DK","IE","AR","LU","RU","PL","JP","IS","CO","IL","EE","TH","PT","HR","MX","HU","SK","LT","CL","MY","MT","LV","GR","TR","CY","DO","CR","RO","PH","QA","BG","ZA","VN","PY","UY","MK","RS","AL","KW","BH","SI","UA","MA","AE","IN","ID","PE","DZ","PA","KE","KH","KZ","LB","GT","SA","MU","EC","CM","EG","OM","BD","LK","UZ","BN","ME","BY","TN","CI","AZ","MM","MD","BO","GH","SC","JO","ZM","AM","HN","KG","BA","ZW","GE","SN","IR","TM","SV","PK","NI","NG","SD","LA","JM","UG","RW","BW","MN","MZ","CU","GA","TJ","FJ","BZ","AO","BT","BJ","NA","GY","HT","GN","LS","GQ","ET","IQ","TL","PG","SR","SL","TG","GM","BI","NP","MG","NE","BF","MW","TD","TZ","CG"],"color Axis":,"map Navigation":}]"The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items.

The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés).

The Users by gender box shows the gender distribution of users of the selected market (market segment, region).

| Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate).

Included are both consumption of goods as well as services (cleaning and cobblers).

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

Statista, July 2019; Selected region only includes countries listed in the Digital Market Outlook","href":"https:\/\/ Item Names":["Total","Casual Dating","Online Dating","Matchmaking"],"colors":["#2876dd","#0f283e","#bababa","#ffb300","#87bc24","#d81900","#a15bce","#76c798","#76a5e3","#d60066","#c69c6d","#3f6801","#f78100","#a60b0b","#5d2b76","#099676","#005caf","#800a39","#753c24"]}]" Statista, July 2019; Selected region only includes countries listed in the Digital Market Outlook","href":"https:\/\/ Item Names":["Total","Casual Dating","Online Dating","Matchmaking"],"colors":["#2876dd","#0f283e","#bababa","#ffb300","#87bc24","#d81900","#a15bce","#76c798","#76a5e3","#d60066","#c69c6d","#3f6801","#f78100","#a60b0b","#5d2b76","#099676","#005caf","#800a39","#753c24"]}]" The “User” box shows the number of active customers (or accounts) of the selected market (market segment, region) in millions for each year.

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