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A commercial featuring Steve Case telling people AOL was working day and night to fix the problem was made.
Within three years, AOL's user base grew to 10 million people.
In the early years of AOL the company introduced many innovative online interactive titles and games, including: This coincided with growth in pay-based online services, like Prodigy, Compu Serve, and GEnie.
1991 also saw the introduction of an original Dungeons & Dragons title called Neverwinter Nights from Stormfront Studios; which was one of the first Multiplayer Online Role Playing Games to depict the adventure with graphics instead of text.
From the beginning, AOL included online games in its mix of products; many classic and casual games were included in the original Play Net software system.
AOL offered the first real-time homework help service (the Teacher Pager—1990; prior to this, AOL provided homework help bulletin boards), the first service by children, for children (Kids Only Online, 1991), the first online service for parents (the Parents Information Network, 1991), the first online courses (1988), the first omnibus service for teachers (the Teachers' Information Network, 1990), the first online exhibit (Library of Congress, 1991), the first parental controls, and many other online education firsts.
During this time, AOL connections would be flooded with users trying to get on, and many canceled their accounts due to constant busy signals.
The service was different from other online services as it used the computing power of the Commodore 64 and the Apple II rather than just a "dumb" terminal.
It passed tokens back and forth and provided a fixed price service tailored for home users.