Dating personal ad service for men
Advertisements may have required payment per word – as well as each time they ran – so they needed to be brief and to the point.
One of them came up to her, she recalls, put out his hand, and said, “Per-‘suede’ me.” Now nearly 74 and still quite glamorous, Appleberg says, “I was extremely … And then I turned out to be a romantic.” For the next three years, Appleberg edited the paper alone, under the intentionally gender-ambiguous moniker “MJ Appleberg.” Her résumé from the period, kept in a locker in the East Village co-op she has lived in since 1969, describes her as “responsible for editorial concept of pioneer monthly Singles News, geared to the interests of unmarried New Yorkers.” Appleberg found contributors, wrote much of the content herself, supervised the graphic design, oversaw sales, distribution, typesetting, photo sources, printers, and more. Box, “in case someone wanted to sue.” In the first half of the 20th century, you might marry your childhood sweetheart, the child of your father’s business partner, or a nice boy or girl you met at church or synagogue. In the meantime, after the pill “liberated” women in 1960, dating had evolved.Consider this example that promises “…lovely women and honorable men.Many rich.” For a small investment of only 2 cents (about 58 cents in today’s money), you could obtain a “big list” of names.What may appear as a desirable commodity – a successful business man or farmer who owned his farm or home – meant requesting that the woman have cash to add to the assets, such as in this advertisement request from a Pennsylvania newspaper. Consider these old want ads found in a California newspaper.In the first advertisement a “refined lady” is looking for a housekeeping job with an older gentleman or an invalid.